ExtraaEdge Technology Solutions Private Limited, a Pune based
B2B SaaS (Software as a Service) startup uses an automation CRM software that
is designed for the educational institutes which helps them to increase, manage
and predict their admissions.
- Abhishek Ballabh & Sushil Mundada who worked at HSBC GLT as a data architect and CRM business analyst. In 2016 while working in the financial sector, the duo came up with the idea of utilizing the power of data science and CRM can expand the development of the educational sector.
- “As education market was experiencing change quickly, the sector is developing at 18% CAGR and expected to reach $30 billion by 2025, students should be thoughtful about the choices and institutes across the globe should be well planned for gathering new students”, Abhishek expressed (Co-founder of ExtraaEdge).
- The
admission team should understand the purpose and social sign, which will
help people know about the brand, identifying the influencers of the
target market by which the brand can be promoted, and finally the most
important will be the admission strategy.
- Abhishek
who has worked with data science and CRM realized that there was a need
for the education industry to have a SaaS-based CRM model that could have
a smooth-running admission process. This need led the plan to build first
enrolment solutions for the education industry through its marketing
automation and CRM platform.
- Behavioral
analytics also lets the institute measure the ROI during a critical
admission period, opt for a course-corrective measure, improve efforts to
the detailed level, and even more.
- ExtraaEdge
says, its services have been received by over 135 educational institutes
including the MIT Group, Jain University, CMR University, ASM Group,
FIITJEE’s myPAT, and Aakash Digital. Around 3,000 admission teams have
been running their admission process, outreach, and campaigns on
ExtraaEdge’s admission software.
- The
company says its platform is a full-stack solution for admission
management and marketing automation, conversational artificial
intelligence-based chatbots, application form & work-flow management.
- To
manage and automate their sales, CRM helps them to - integrate all
lead sources on a single platform which leads to a dramatic increase in
response time to prospects, qualify helps them to
distinguish the potential customer through online activity, chat,
call-history & admission journey, communicate empowers
seamless periodic communication and follow-up with automated enrolment
work-flows across all channels such as calls, emails, WhatsApp and
afterward, measure the detailed and customizable report of
entire admission & marketing process.
- For the
model, currently, the team is charging $750 for the yearly subscription of
SaaS. Apart from the two founders, the core team consists of 39 people.
The company has also raised $700,000 (approximately Rs. 5 crores at
current exchange rates) in its pre-Series A funding round which is led by
Sprout Venture Partners & Indian Angel Network.
- The
report of KPMG claimed that the edtech market will reach $1.96 billion by
2021. While some of the startups are focused on B2B and B2B2c side of
learning programs whereas extraaedge is helping colleges to construct the
admission process.
- Abhishek
added, “The company plans to utilize their funds for the growth of its
customer impression, strengthen the data science team & product depth
and also for expansion in the international market.”
Although moving from one sector to the other is quite a difficult task, that what makes entrepreneurs think out of the box. Abhishek
and Sushil who believed they have the ability and right drive to meet the need
of the customer which will help their business to reach great heights.
Thank You,
Regards,
Karan Demblani,
E-Cell,
IBS Mumbai
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