Starting a business can seem like a mountain of a task. But the
amount of money time and risk involved depends on the idea you chase. Contrary
to popular belief there are actually many ways to start a business that lets you
focus less on logistics and upfront costs and more on getting started.
Digitization was a new wave to make a great entry point for fresh entrepreneurs or anyone with creative and
innovative ideas, letting you pick up a business without having to drop
anything else. It is rightly said “Unless You Start Nothing Happens” and
going by the thought here are the three digital startups who took it from zero
to hero with the help of digitization and great timing!
Some of the digital startups which changed
the industry are:
#1. WhatsApp
WhatsApp began
with a simple idea: Their mission was that “Ensuring that anyone could stay in
touch with family and friends around the corner of the world, without costs and
gimmicks standing the way”
The name inspiration? A play on the
messaging language “what’s up??”
Founded in February 2009 by two
ex-employees of Yahoo and the concept emerged after it was bought in iPhone
back 2009 and realized that the 7-month-old App was a game changer! A new
industry was emerging-Mobile Apps. In early 2011 the app was in the
top 20 of all these apps in Apple’s US store. Today in 2020 we laugh back on
the days when we paid on SMS Packs!
It resonated with the younger generation
that couldn’t afford to pay for expensive texts or MMS messaging. They made it
simple and global and a well-timed disrupter. Maybe the real key to their
success was
“A simple to use the product with superb timing that
was noticed in the Apple App store”.
#2. Ola and Uber
Imagine a situation, you just left your office for the day and are
running late to the wedding. Let’s say your office is 20 km away from your
house and you take a bus from the bus stop with a small walk of 1 km to the bus
stop. On regular days it is fine but today, you are running late. What would
you do?
If it had been back any time before 2012,
you would have gone to the autowala and after negotiating would have left for
your destination! But now you flinch with the slightest reference to deal with
an autowala guy, mainly because of their less than perfect ways of talking, and
a habit of asking stupidly exorbitant prices for the shortest distance.
Now what you do is take your smartphone
out, open up your app, choose the type of cab or auto you need as per your
budget and off you go, all chilled and happy. As an added benefit, you can even
pay on credit cards and online and get amazing discounts. Ola and Uber mainly
ended the monopoly of local taxis and made the cab business more
customer-oriented.
Who would have imagined getting a cab
would have been so convenient and easy before 2012?
#3. RELIANCE JIO
Free
for the first 6 months of its inception, the companies 4G services provided
users to watch more content and videos, gone were the days when users used 1 GB
for the whole month! Reliance Jio within its one year revolutionized the entire
telecom industry. India jumped ahead of the US and China to take a position of
the highest number of users for mobile data. Its ultra-fast speed of data and
low costs made it a big highlight of the last 2 years and a great initiative
towards Mr. Narendra Modi’s vision of Digitization.
#4. Zomato
It started in 2008 with an aim to change the food tech trend and had a
stir in the food industry. Zomato is more famous among tech-savvy customers.
For people going on for corporate visits, it becomes easier for them to order
their favorite food after a long tiring day as well as get good restaurants
located in the vicinity of their hotel. Zomato Gold has also been a
game-changer in the food industry with amazing discounts and a 1+1 offer! There
will be hardly anyone who won’t use Zomato when deciding on a good party place!
Technology is the new essential partner in
the marketing game. Gone are the days when there existed brick and mortar
business ideas. Capturing and using data is the best way to learn, iterate and
maintain momentum or else you will be left behind!
Thank You,
Regards,
Shivani Jambaulikar,
E-Cell,
IBS Mumbai
Thank you Shivani for giving us the knowledge which is the need of the hour.
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